HCAS Communication Majors Create New Flavors for Hoffman’s Chocolates

 

Senior communication majors participating in course COMM 4900: Advertising, Branding, and Consumer Product Design, worked with Hoffman’s Chocolates in Fort Lauderdale to create new flavors and marketing. The course, offered by the Department of Writing and Communication (DWC) in the Halmos College of Arts and Sciences and Guy Harvey Oceanographic Research Center (HCAS) has enjoyed a partnership with Hoffman’s for several years. The department developed the course to provide experiential opportunities for upper level students.

The students were in two teams, Orange Blossom and Hot Cocoa Campfire. Each team created a new flavor with the assistance of Hoffman’s staff and associated marketing design. Due to the pandemic, the course was completed virtually, including student presentations. Hoffman’s plans to produce the new candy for purchase in their stores.

“Partnering with Hoffman’s Chocolates gave students the opportunity to learn directly from industry professionals as they developed new products and campaigns,” said Shanti Bruce, Ph.D., professor and assistant dean. “I am grateful to Hoffman’s for their ongoing support of NSU students and experiential learning.”