NSU Social Media Team Presents at PRSA Meeting

On Feb. 16, the Public Relations Society of America’s Greater Fort Lauderdale Chapter hosted their monthly meeting at Nova Southeastern University’s Oceanographic Campus. NSU was well represented with their social media team in attendance: James Profetto, social media manager, and Andrew Rivera, social media content specialist. The panel tackled the topic of social media and best practices for growing engagement across all platforms.

Along with answering questions from professionals, NSU’s social media team presented a case study that detailed how they showcased the university’s partnership with the Broward County Sea Turtle Conservation Program and turned it into an award-winning campaign.

“This was a wonderful chance to showcase what NSU has done to advance the landscape of social media in higher education,” Profetto said. “Like the old adage says, ‘A rising tide lifts all ships,’ so to be able to give and receive guidance in this field helped me leave feeling inspired and confident about the impact of social media in telling stories and empowering others for years to come.”

With more than 30 people in attendance, there was room for a bit of teaching and a whole lot of learning.

“It was a privilege to share what I’ve learned in the field with others to help them achieve their goals,” Rivera said. “If there’s something I’ve learned in my professional experience, it’s to always remain innovative and learn from others. This was another opportunity to do just that.”

Posted 03/05/23