Students Gain Experience as Social Media Strategists

M.A. in Composition, Rhetoric, and Digital Media students in the Department of Communication, Media, and the Arts had the chance to put on their social strategist hats when their class partnered with Symphony of the Americas as part of a class collaboration during the Summer 2022 semester. The graduate course, WRIT 5250: Social Media Writing and Strategy, is offered every other summer and offers students hands-on experience designing a social media campaign for a client.

“It was exciting seeing our students in action as social media professionals for a Broward County Major Cultural Institution that has served the South Florida community for 35 seasons,” said Associate Professor of Communication Whitney Lehmann, Ph.D., APR, who teaches the course. “We are so grateful for the opportunity to work with and learn from the Symphony of the Americas team.”

Students worked with the organization’s executive director, Steven Haines, and community development manager, Erin Fontes, to complete a social media audit, propose campaign objectives and complete deliverables, which included a social media manual, a newsletter, a content calendar, social media branding, audience-driven content, social media analytics and more.

In addition to the class collaboration, one CRDM student, Kaitlyn was also selected for a social media internship with the organization for the 2022-2023 academic year.

“It was an honor to work with Symphony of the Americas,” said Professor and Chair of the Department of Communication, Media, and the Arts Shanti Bruce, Ph.D., “this was an outstanding professional experience for our graduate students.”

For more information about DCMA’s community partners, click here.

Posted 03/05/23