Communication Major Rebrands Social Media Presence for PRSA Greater Fort Lauderdale Chapter

B.A. in Communication major Chanel Gilcrease was recently recruited by the Greater Fort Lauderdale Chapter of the Public Relations Society of America (PRSA FTL) to rebrand its social media presence. Gilcrease was selected as a Summer 2020 intern by the organization and had the opportunity to work on various strategic communications projects, including the revamp of the chapter’s social media presence and its brand identity across its social channels.

“Chanel is a creative dynamo!” said Jennifer Hudson, APR, president of PRSA FTL. “I was so impressed with the way she helped us re-imagine our social media platforms. She asked all the right questions, then used that input and her own research to develop our posting policy, a style guide that beautifully incorporates the PRSA national brand, and a social media strategy she’s actually helping us implement. We are very fortunate to have had such a rising star supporting us!”

Prior to interning with PRSA FTL, Gilcrease served as a communications intern for NSU’s Department of Communication, Media, and the Arts within the Halmos College of Arts and Sciences and Guy Harvey Oceanographic Research Center. In this role, she also gained experience with social media management, marketing, content creation and branding.

“I think the biggest takeaway from these internships was the importance of making connections,” Gilcrease said. “The reason I was offered these internships is because I made a good impression on someone either through conversation or my work, usually both. I wasn’t thinking of what a person could do for me when I made those connections either. I was being genuine or doing good work because that’s how I am. So I’ll keep doing that and I’m sure it’ll get me far.”

Gilcrease recently launched her own marketing company called Instrstellr.co, which specializes in social media management and brand identity development.

“Chanel is a standout student who has a very bright future in strategic communications,” said Whitney Lehmann, Ph.D., APR, assistant professor of communication for the Department of Communication, Media, and the Arts and faculty adviser for NSU’s chapter of the Public Relations Student Society of America (PRSSA).

To learn more about internship opportunities offered through the B.A. in Communication program, visit https://cahss.nova.edu/departments/wc/student-opportunities.html

Learn more about PRSA FTL by following the chapter @PRSAFTL on Facebook, Twitter and Instagram.