Students Design Campaign for Ice Cream Business

Communication students in the Department of Communication, Media, and the Arts had a “sweet” semester collaborating with Sweet Aloha Ice Cream in Davie, Florida. The B.A. in Communication course, COMM 4300: Social Media Theory and Practice, is offered every other winter semester and provides students hands-on experience designing a social media campaign for a client. The course previously partnered with NSU’s Guy Harvey Research Institute.

“I am so proud of the professionalism and creativity that the 25 students in this course demonstrated while working with Sweet Aloha Ice Cream to deliver a strategic and successful social media campaign,” said Associate Professor of Communication Whitney Lehmann, Ph.D., APR, who teaches the course. “Sweet Aloha Ice Cream was such a fun client and community partner to work with and we enjoyed learning about its ‘Aloha’ organizational culture.”

Students worked with Sweet Aloha’s owner, Jimmy Anderson, to complete a social media audit, propose campaign objectives and complete deliverables, which included a social media channel strategy, a manual, a blog, a media relations toolbox, social media branding, professional imagery, audience-driven content, marketing materials and SWAG, and more.

The students presented the deliverables during a final showcase on Monday, Feb. 20, in the Teaching and Learning Studio in the Writing and Communication Center.

“My thanks to Jimmy and Sweet Aloha Ice Cream for providing this outstanding experiential learning opportunity for our communication students,” said Professor and Chair of the Department of Communication, Media, and the Arts Shanti Bruce, Ph.D., “I was so impressed with the students’ presentations and creative efforts.”

For more information about DCMA’s community partners, click here.

Posted 03/12/23