Tag: H. Wayne Huizenga College of Business and Entrepreneurship

Huizenga College of Business and Entrepreneurship Student Tops City Furniture Case Competition

This fall semester, NSU’s Department of Career Development collaborated with City Furniture to host a case study focused on developing a marketing/business solution plan to entice millennials and Gen Z students to use City Furniture for their apartment furniture needs and compete with companies such as IKEA.

Seven teams (11 students total) competed in the competition, 9 out of the 11 students represented the Huizenga College of Business and Entrepreneurship. Students were able to share solutions that would help expand City Furniture’s target audience and get buy in from Millennial and Gen Z customers. One of our undergraduate business students, Krystian Dear, won the competition and received the $1,000 prize.

City Furniture was so impressed with our students that they plan to host another competition at NSU. In addition, City Furniture will be looking to implement the solutions provided by students into their future business plans.

NSU has been hosting case competitions for four years and counting, and the variety of topics as well as experiences and prizes will continue to grow as opportunities expand and more students participate. If you are interested in potentially joining a future case competition, please contact the NSU Career Development at (954) 262-7201.

Huizenga Business Innovation Academy Holds Inaugural Blue Jacket Ceremony

The H. Wayne Huizenga College of Business & Entrepreneurship recently held its inaugural Blue Jacket Ceremony for the class of 2023 Huizenga Business Innovation Academy students. The Huizenga Academy is a one-of-a-kind scholarship program created to develop students’ entrepreneurial skills and to earn a bachelor’s and MBA degree in four years. The program incorporates an entrepreneurial curriculum coupled with co-curricular activities, which result in a monetary investment into their business start-up following graduation.

The Blue Jacket ceremony was held in the Executive Conference Center of the Carl DeSantis building and had standing room only as the parents, family members, NSU staff and faculty watched the group of freshman students receive their blue jackets.

“This ceremony marks a new tradition for the Huizenga College, welcoming you as future leaders and entrepreneurs into the world of business,” said Monica Paneque, Director of the Huizenga Academy. “By wearing these jackets, you become a unique cohort of students who represent the forefront of innovation at NSU.”

The students were also welcomed and congratulated with remarks from the Huizenga College Interim Dean, Ph.D., James Simpson and Professor and Razor’s Edge Shark Cage Director, Cheryl Babcock.

See photos from the Inaugural Blue Jacket Ceremony

 

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